Air IT Group Unveils Refreshed Brand and Exciting New Vision

At Air IT Group, we’ve always believed that technology should make life easier, not more complicated. That’s why we’re excited to unveil our refreshed brand and new vision, designed to help our customers get more from their technology and turn IT into a driver of growth. 

As technology continues to shape how businesses compete and perform, we’re focused on helping organisations turn IT from an operational burden into a strategic advantage. Our new brand marks the next step in that journey, bringing everything we do together under one intelligent, customer-first platform powered by automation, AI and cyber security. 

Putting our customers at the heart of innovation 

Over the past few years, Air IT Group has grown rapidly, welcoming new teams, new skills and new expertise. We’ve brought together deep capability across cyber security, cloud, connectivity, business intelligence and IT support into a single, unified offering. 

This joined-up approach means customers experience a more seamless and connected service, with technology that works smarter for their business. Every business is different, so our focus is on creating simpler, more personal experiences that deliver real value, keeping systems secure, people productive and operations running smoothly. 

Helping UK SMEs grow with technology 

According to a recent FSB report, there are more than 5.6 million SMEs across the UK, making up over 99% of all businesses and driving much of the nation’s innovation and employment. Yet many still see IT as a challenge rather than an opportunity.  

We want to change that. Research suggests that AI and automation could add nearly £200 billion to the UK SME economy, but according to British Chamber of Commerce, only a quarter of businesses are currently using these tools. 

Our aim is to close that gap. We’ve invested in automation, AI and omnichannel support to make advanced technology more accessible and effective for our customers, providing smarter tools, faster resolutions and more connected service delivery. 

Automation that delivers measurable value 

Automation now sits at the heart of everything we do. It enables our teams to deliver faster, more consistent and proactive support while delivering real, measurable outcomes for our customers. 

Our self-service platform uses AI-driven automation to resolve issues in minutes, already helping more than 200 businesses, including Babington, England Hockey, Wolverhampton Wanderers and Virgin Management, save valuable time and improve efficiency. 

Behind the scenes, we now perform over 161 million automated actions every month, freeing our team to focus on solving complex challenges and delivering the exceptional service our customers rely on. 

Looking ahead with confidence 

We believe that 2026 will be a defining year for UK SMEs. As businesses continue to adapt to change, technology will play an essential role in building resilience, improving productivity and driving growth. 

Our refreshed brand reflects our ongoing commitment to innovation, service excellence and customer success. By embedding automation, AI and cyber resilience into everything we do, we’re helping our customers grow, stay secure and move forward with confidence. 

How can we help? 

If you’re looking to make technology work smarter for your business, we’re here to support you. Book a free consultation with our team and discover solutions that can help your business run more smoothly, stay secure and grow with confidence.