The AI Decision Gap | AI Research Report

Q: What research is The AI Decision Gap based on?

The report is based on original research with 504 UK SME decision-makers , exploring their experiences of investing in, measuring and scaling AI.

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Turning AI investment into measurable business value

The AI Decision Gap Report

AI investment is accelerating, but for many businesses, one question is becoming harder to answer: is it actually delivering value?

We surveyed 504 UK SME decision-makers to understand how businesses are approaching AI investment, how they’re measuring its impact and what’s getting in the way.

The AI Decision Gap brings those findings together, revealing where businesses are struggling to turn AI investment into measurable value.

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% %

Can’t demonstrate measurable returns across all AI spend

% %

Don’t have clear objectives and success measures for every AI initiative

% %

Have abandoned at least one AI pilot

% %

Introduced AI before defining the problem

The AI Decision Gap

What 504 UK SME decision-makers told us about measuring impact, proving value and scaling the AI initiatives that matter.

In the report, you’ll discover:

Why promising AI pilots aren’t always making it into wider use
The hidden workload that can undermine AI productivity gains
Why businesses are struggling to demonstrate return on AI investment
How pressure to adopt AI can get ahead of clear business purpose
What meaningful AI success should look like
A practical framework for deciding whether to stop, adapt or scale an AI initiative

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Lee Johnson

Chief Technology Officer, Air IT Group

“The organisations that create the greatest value from AI will not necessarily be those that invest the most. They will be those that make the best decisions. They'll focus on meaningful outcomes, establishing clear measures of success and relying on evidence, rather than hype, to guide their next steps.”

Trusted by businesses across the UK

Questions about The AI Decision Gap

The AI Decision Gap is the gap between investing in AI and knowing whether that investment is actually delivering measurable business value.

The report explores how UK businesses are approaching AI investment, measurement and decision-making, including where projects are getting stuck and the challenges businesses face when trying to prove value.

The report is designed for business leaders and decision-makers who are investing in AI, exploring where to use it or looking to get more value from existing initiatives.

The report is based on original research with 504 UK SME decision-makers, exploring their experiences of investing in, measuring and scaling AI.

It starts with being clear about the business problem, what success looks like and how impact will be measured. The report explores what businesses should consider when making decisions about future AI investment.

Air IT Group helps businesses identify where AI can make a meaningful difference and build a practical plan for adoption. Our AI Accelerator is designed to help organisations identify and prioritise opportunities for AI and automation.

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