We are pleased to announce the renewal of our sponsorship deal with Derbyshire CCC, continuing our longstanding relationship with the club.

Air IT Elite Performance Centre

Six years of partnership

Air IT is proud to be partnering up with Derbyshire CCC for the sixth year running. After a year of being unable to attend matches due to the pandemic, we’re looking forward to what will hopefully be a summer packed full of cricket.

As part of the agreement, Air IT signage will continue to be placed throughout the stadium and we will retain the naming rights for the Air IT Elite Performance Centre, with Air IT mascots Tech Tom and iTina visible in the stands.

In addition to our sponsorship, we will continue our membership of the DCCC’s 1870 Business Club which allows us to network and establish relationships with Derbyshire’s local business community.


Jimmy Drew, Commercial Manager at Derbyshire County Cricket Club, said:

We’re thrilled by Air IT’s decision to extend their association with the club for a further two years, which sees the continuation of their naming rights of the Air IT Elite Performance Centre. With the new season getting underway next week, we’re grateful for the loyalty shown by Air IT and are looking forward to continuing our relationship with them, which was first formed over six years ago.


Support during the pandemic

Sport has been one of the hardest hit industries during the pandemic. Although the Air IT Elite Performance Centre has stood empty for the past year, cricket was able return in the summer for television and streaming audiences – you may have noticed Air IT branding in the background when England’s women beat the West Indies last summer!


Women's cricket Derbyshire CCC
England vs. West Indies at the Air IT Elite Performance Centre


John Whitty, CEO of Air IT, said:

After a difficult year for sports, we are delighted to continue our sponsorship of Derbyshire CCC as part of our dedication to supporting local sport. There is a real sense of community at the club from which Air IT, along with many other businesses, has benefitted greatly. We look forward to the hopeful return of spectator sports later this year, so that we can once again enjoy a game of cricket at the Air IT Elite Performance Centre.

Committed to supporting local sport

Air IT has always been a big supporter of local sports and we have sponsored various clubs in the community over the years.

We are proud to have continued our sponsorship of DCCC for several years now, even throughout a pandemic.

We would like to wish Derbyshire the best of luck for the upcoming season and look forward to making up for lost time as soon as we can attend matches once again!


About Air IT

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