Sports & Membership

The Professional Golfers’ Association (PGA)

A long‑term partnership built on strong foundations, helping one of the world’s most recognised sporting organisations move forward with confidence.

year partnership
IT users

The Professional Golfers’ Association (PGA) is recognised worldwide, representing over 8,000 members across more than 80 countries.

Established in 1901 and celebrating its 125th year in 2026, The PGA has played a defining role in shaping the modern game, including being a founding force behind the Ryder Cup.

The PGA provides its Members with a wide range of world‑leading training and education programmes, career development support and playing opportunities, all designed to improve the personal and professional lives of their Members.

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A strategic partnership in motion

“Technology is a key enabler and we recognise the importance of it to succeed in our mission.”

Enabling growth, confidence, and long‑term performance

1

Supporting a growing organisation
Technology that scales with The PGA, supporting its members and operations as it evolves.

2

Confidence through strong foundations
Secure, reliable systems that allow the organisation to operate with certainty.

3

Focus on what matters most
Freeing up time and resource to focus on the sport and its professionals.

4

Ready for what’s next
Laying the groundwork for future innovation across data, AI, and digital services.

Richard Barker

Executive Director, The PGA

"Our whole mission is to improve the personal and professional lives of our members and if we are going to do that successfully, technology is a key enabler. We are very aware that we need the right partners to help us in that journey. Air IT Group know our business, know our people, our history and our heritage. They are perfectly placed to help us on the next phase of our Journey and we are really excited about that."

A partnership built for the long term

Since 2017, The PGA and Air IT Group have worked together to build a technology foundation that supports the organisation today, and prepares it for what comes next.

What began as a focus on getting the fundamentals right has evolved into a strategic partnership, aligned around long‑term growth and future ambition.

Where it started

Strategic IT leadership

Reliable IT systems

Future-ready technology

Looking ahead

With strong foundations in place, the focus now shifts to where The PGA is going as an organisation and how technology can support and accelerate those ambitions.

From strengthening cyber security as threats evolve, to unlocking greater value from data and exploring the potential of AI, the partnership continues to evolve in line with The PGA’s direction. This includes enhancing the experience for members and partners, improving efficiency, and delivering better outcomes across the organisation.

By combining strategic insight with ongoing investment in technology, we continue to support The PGA in identifying opportunities to innovate, build on existing strengths, and move forward with confidence.

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Over nearly a decade, this partnership has been built on shared direction, trust, and a forward‑thinking approach, combining strategic guidance with the flexibility to adapt as the PGA continues to grow.

Our work reinforces The PGA’s dedication to its members and its determination to remain adaptable and forward-thinking in response to technology.

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