We are delighted to announce the next step in our partnership with Derbyshire County Cricket Club, which will see the launch of the ‘Air IT Elite Performance Centre’ and additional Air IT signage placed throughout the stadium.

Air IT elite performance centre

Air IT and Derbyshire launch the new Air IT Elite Performance Centre


The Air IT Elite Performance Centre

Now approaching our fourth season of sponsorship with the club, we are thrilled to take our support one step further by adopting naming rights for the Air IT Elite Performance Centre and proudly displaying our signage across the whole building.

The Air IT Elite Performance Centre entrance
The Air IT Elite Performance Centre entrance

The Air IT Elite Performance Centre is an exclusive facility for players, coaches and match officials, and provides hospitality access for guests on match days.

We’re delighted that Air IT have expanded their association with the club, taking on full naming rights of the Air IT Elite Performance Centre, which includes branding on and throughout the Centre. Air IT have been a long-standing partner of the club, who have used the power of cricket to enhance brand awareness for their business both locally and regionally. We’re also looking forward to working with Air IT on exciting projects such as enhanced match day activities at our Vitality Blast games, when supporters will have the opportunity to win some amazing prizes.

Jimmy Drew, Business Development Manager at Derbyshire

The eye-catching signage has been designed to highlight our refreshed branding, as well as featuring special guests, the Air IT company mascots.

In addition to our continued sponsorship, we are also an active member of the club’s 1870 Business Club. Being part of this club allows us to meet and network with the local business community.

Air IT signage features throughout the Elite Performance Centre
Air IT signage features throughout the Elite Performance Centre

We’re looking forward to the return of the Specsavers County Championship and the Royal London One Day Cup in April, as well as Vitality Blast in the summer when we’ll be running some exciting competitions with the club!

After three successful seasons with the club, we’re delighted to take our partnership to the next level with the Air IT Elite Performance Centre. Over the last few years, we’ve seen our profile in Derbyshire grow thanks to the increased exposure our sponsorship has provided, and it’s fantastic to see the Air IT brand regularly featured on Sky Sports.

We’re thrilled to take on building naming rights, and signage on the whole stand, it’s certainly going to make a big impression. And we’re really looking forward to what promises to be a very exciting season ahead!

Paul Judge, Marketing Director at Air IT

Air IT Sport Sponsorship

Here at Air IT, we are committed to supporting local sports and community clubs, with one of our four company values being Community. Our partnerships include Nottingham Rugby, Notts County and Nottingham Hockey to name just a few.


Follow our progress

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